Improving the Onboarding Experience

I know this is stating the obvious but product onboarding is crucial to set the stage for high user engagement and ultimately retention. The following is a feature I worked on at Gust to improve the Gust Launch customer onboarding experience. Background The initial workflows in Gust Launch incorporate and form the corporation. These consist … Continue reading Improving the Onboarding Experience

Quantifying Your Team’s Morale and Productivity

When I was first promoted as a product manager, I was given a role description. Specifically, there was one sentence that still sticks with me, “release stuff that matters to us and our customers while keeping your teammates in the zone.” That simple sentence told me as much about what it means to be a … Continue reading Quantifying Your Team’s Morale and Productivity

Balancing Qualitative and Quantitative Insights

Getting information from your customers/users is critical to quickly test and improve your product. However, this is often easier said than done. In the early stages of a product it can be hard to determine what impact (if any) your features are having. Further, if sufficient time is not put into thinking about what will … Continue reading Balancing Qualitative and Quantitative Insights